Onward Labs was instrumental in optimizing Shell’s acclaimed MarketHub 2.0, striving to craft a peerless user interface for its expansive global clientele. Our precise methodologies and pioneering interventions have positioned the platform at the zenith of industry standards, solidifying Shell’s stature as an industry frontrunner.

Challenge:

Shell was poised to overhaul its principal B2B ecommerce site, MarketHub, aspiring to integrate a refined, intuitive, and universally accessible user interface that could cater to a broad spectrum of clients, from colossal conglomerates to smaller entities. The endeavor was aimed at facilitating user autonomy, minimizing dependence on customer support, and assimilating an avant-garde digital platform to elevate user engagement and experience.

How We Helped:

Serving as an integral component of Shell, Onward Labs wore multiple hats – as product connoisseurs, dependable counsellors, and strategic risk mitigators, fine-tuning vendor protocols to synchronize perfectly with Shell’s specific needs. We demystified intricate product specifications, ensuring cohesive alignment with Shell’s visionary goals, while rendering continuous strategic guidance throughout the progression of the project.

We initiated a timely and efficient support mechanism, simplifying the onboarding process and assisting users in navigating through pivotal transactions. Our unwavering commitment to vendor coordination, content creation, and quality assurance fostered a synergistic alliance with the vendor, fulfilling Shell’s requirements.

Impactful Results:

Working hand in hand with the vendor, we introduced an array of user-friendly on-screen tutorials, empowering users to effectively manage their daily operations and equipment maintenance. This successful collaboration resulted in an enriched customer experience and reinforced our partnership with Shell.

MarketHub 2.0, with its innovative approach, has expanded average basket sizes and explored new revenue avenues through customized product suggestions, managing approximately 100,000 orders monthly and contributing a remarkable $19 billion to the annual revenue.

Explore Shell MarketHub

In Conclusion:

Onward Labs takes immense pride in spearheading this transformative journey alongside Shell, one of the global leaders in the industry. We have established new benchmarks in user experience and B2B ecommerce platforms, emphasizing the crucial role of innovative technology and client-centric designs in delivering unparalleled value and elevating user interaction to match the standards of consumer platforms.