AI venture studio · London & Scottsdale

We build AI‑native companies that last.

Onward Labs co-founds companies with domain experts, builds production AI for enterprises like GSK, and gives founders hands-on technical leadership. Twenty years of building, and tens of millions in revenue, investment and enterprise value created so far.

Trusted by teams at
GSK
Shell
bp
HSBC
CRIF
ParGo AI
KYND
Brandwatch
Visit London
NCSC for Startups
Plexal
PeerIndex
LinkedGov
Rokk3r Labs
Blink
PsyT
$50M+enterprise value in companies we've co-founded
$10Msin investment
$10Msin revenue
5,000+customers of KYND, the cyber-risk platform we co-founded
What we do

Three ways to work with us.

Whether you need AI built, a company co-founded or a senior technologist in the room, you get the same team that has built, sold and scaled companies.

01

AI-driven build

AI systems and digital platforms for global enterprises

We design, build and run technology that has to work properly at scale, not just demo well: production AI, large-scale data platforms, and enterprise products used by tens of thousands of people every day.

  • Agentic AI pipelines and assistants
  • Data platforms over billions of records
  • Enterprise products, platforms and adoption
  • Reports and dashboards leaders actually use
02

Venture creation for domain experts

An equity partnership, not an agency

You bring the insight, the network and the first buyers. We co-found the company with you as an equity partner, with a cash component that costs less than outsourcing the build, so we're in it for the long run.

  • An experienced, AI-native entrepreneur as your co-founder
  • A senior team that scales up with the company
  • Hands-on support for sales as you grow
  • Built on our own AI operating system
03

Startup advisory & leadership

Senior technical leadership, on demand

Hands-on technical leadership for founders and boards, for as long as it's needed.

  • Fractional and interim CTO
  • Board, NED and investor-readiness support
  • Architecture, AI strategy and team building
  • Mentoring founders and engineering leads
Proof
ParGo AIKYNDNCSC for StartupsRokk3r LabsThrust CarbonLab 1
Portfolio

Companies we've co-founded.

Each one pairs a domain expert with Onward Labs as technical co-founder, and is built on our own AI operating system.

A fundamental contribution to our cyber security services startup.
Beatrice Rubini · Executive Director, Personal Solutions & Cybersecurity Services
Team

People who have built, sold and scaled companies.

A senior team across AI, engineering, product, design, security and go-to-market.

Luke Wilson-Mawer

Luke Wilson-Mawer

CEO
  • Co-founded KYND and Lab 1; tens of millions in value created
  • Built the dark web monitoring business sold to CRIF
  • 20 years building data and AI products; consulted for HSBC and PA Consulting
  • Entrepreneur First alum; theoretical physics, UCL
  • Mentor, NCSC for Startups
Gurpreet Syan

Gurpreet Syan

Director
  • Business change expert for some of the world's largest brands
  • Builds consensus and delivers through others in regulated and tech environments
  • Former Accenture consultant
David Williams

David Williams

Associate
  • A decade-plus in early-stage startups backed by YC and Andreessen Horowitz
  • Led a 20-person engineering team at Stacker (YC, a16z)
  • KYND's first employee
  • Computer science, Durham; MSc in AI
André Louçã

André Louçã

Associate
  • Experienced CEO, CTO and board observer, specialising in AI and machine learning
  • Supported boards through investment rounds raising over £7M
  • MSc in AI, Instituto Superior Técnico
Edmund Sutcliffe

Edmund Sutcliffe

Associate
  • Technologist with over two decades of experience
  • Renowned for critical thinking and critiquing ideas
  • Coaches delivery using the most appropriate technologies
Kit Aspen

Kit Aspen

Associate
  • Founder of Thrust Carbon, the leading intelligence platform for business travel emissions
  • Powers emission calculations for 80% of corporate travel spend
  • Strategy, product and go-to-market
James McQuarrie

James McQuarrie

Associate
  • 18 years as a digital product leader, entrepreneur and advisor
  • Worked with 26 founders and 15 startups; founded 4 businesses
  • Helped deliver a Shopify product that lifted merchants' order values by 46%
Leon Yau

Leon Yau

Associate
  • Two decades as an entrepreneur and designer across the UK and Hong Kong
  • Co-founder and former Creative Director of award-winning agency FEE Creative
  • Human-centred design for major corporations
Ben Graville

Ben Graville

Associate
  • 15+ years on national security and intelligence challenges
  • Founder and CEO of Visible, a privacy startup
  • Advocate for humane technology, AI ethics and pragmatic regulation
Ken Ng

Ken Ng

Associate
  • 15 years in software engineering, data analytics and social media monitoring
  • Built social listening for the Met Police at the London 2012 Olympics
  • Computer science BSc and MSc, Imperial College London
Beyond software

Proud benefactors of the John Bell Institute.

Onward Labs and Luke Wilson-Mawer are both benefactors of the John Bell Institute for the Foundations of Physics, created by philosopher of physics Tim Maudlin. Named after John Bell, whose theorem transformed our understanding of quantum mechanics, the institute works to establish the foundations of physics as a discipline, build an interdisciplinary community, and educate the next generation through summer schools and workshops.

Get in touch

Have the expertise, or an AI problem worth solving?

Tell us what you're working on. Whether it's a company you want to build, a system you need shipped, or a startup that needs senior technical leadership, we'll reply personally.