Enterprise product · Energy · Design operations
Saving BP £1.2M a year through reuse across its design practice
Onward Labs worked with BP to make its 300-person design practice more efficient and collaborative. Through user research, pilots, content, data analysis and stakeholder management, our adoption work saved around £300k a quarter.
The challenge
BP's design practice of around 300 designers needed help in two areas: driving adoption of the central design platform, the knowledge base for designers and the wider business, and researching and piloting a new tool and process for governing design work.
Driving adoption of the design platform
- Live usage dashboard: near real-time insight into visits, downloads and page views, so the team could see what was working.
- User segments: formalised user types and recommended targeted improvements for each.
- A monthly user forum and multi-channel updates, making the team the central point of contact and feeding user needs back into the platform.
Piloting a new way to govern design work
To standardise how design work is governed and raise digital maturity, we applied the ADKAR change-management method: in-depth user research, awareness sessions and a carefully selected pilot group, supported throughout. We also planned and monitored the tool's technical build and content, and made recommendations to keep improving the product and service.
The result
A more efficient, user-friendly platform, adopted across the practice, with savings of around £300k per quarter.
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