An AI pipeline for global competitive intelligence at GSK

The challenge

Strategy teams in pharma have to track a fast-moving global landscape: competitors, pipelines and market moves across every major therapy area and geography. GSK's Strategic Management Office needed that picture to be consistent, current and defensible, at a scale that manual research cannot keep up with.

What we're doing

• Leading the build of an AI-driven pipeline that gathers, structures and analyses competitive information across the industry, globally.
• Engineering for robustness: repeatable runs, outputs that trace back to their sources, and human review where judgement matters.
• Delivering for decision-makers: the pipeline produces reports and dashboards consumed by GSK's senior leadership.

Why it matters

Competitive analysis is exactly the kind of expert service that AI can turn into a dependable system. The result is a capability the Strategic Management Office can rely on, rather than a one-off piece of research.